Friday, October 31, 2008

So we finally...

...came up with a logo.
Peter Reynolds was kind enough to draw it for us. It's a "Bowen knot," which when untied is a circle. I didn't even know about the Bowen knot until we started doing research for our imprint. A designer we work with unearthed this heraldic device and now we've made it our own. It's a little imperfect, which I like: it doesn't share the fearful symmetry of the Mac's Command key. Peter rendered the logo a few times for us and named this drawing "small bright." Which is just what it is.
We have a motto, too. Our motto is "Only connect!" stolen from E. M. Forster's Howards End. At our best, we try to connect children to books, authors to artists, ideas to execution, culture to commerce. And now we have a blog, so that's a point of connection, too.

No comments: